“When you attempt carrying luxurious lingerie you’ll really feel the distinction.” -Joanna Bien
Polish model Ewa Bien has each purpose to have a good time. What began as a kids’s assortment thirty years in the past in 1989 has developed into an internationally profitable lingerie firm—and household legacy. Within the early nineties, founder and designer Ewa Bien took benefit of the rising democracy and market financial system in Poland to answer the brand new alternatives and challenges accessible to girls. With few swimwear choices on the time, the corporate closed its childrenswear operations to provide swimwear and lingerie. Each classes grew steadily through the years till the strategic choice to focus solely on lingerie was made in 2015.
To assist with growing gross sales and increasing markets, Joanna, Bien’s daughter and a enterprise graduate, joined the corporate in 2011. Collectively, this mom and daughter workforce continues to watch markets and tendencies and, specifically, relate this data to the wants and needs of girls.
The Lingerie Journal had an opportunity to talk with Joanna for a behind the scenes have a look at Ewa Bien.
Joanna, your mom based Ewa Bien in 1989. Rising up, what do you bear in mind studying about lingerie and enterprise?
I’ve all the time admired my mum and the way simply she combines the position of being a profitable businesswoman and mom of two. Regardless of lengthy hours working she all the time made time for household dinner or to inform us a goodnight story. One in every of my first reminiscences about lingerie was once I was 13 years previous and my mom taught me the significance of match and likewise how significantly better well-made lingerie feels.
Once I was in highschool, I bear in mind my dad and mom going to Paris for the lingerie commerce festivals. My mom all the time got here again from Paris stuffed with power and concepts for the subsequent season—and he or she all the time introduced me again one thing particular similar to a stunning piece of lingerie or a wonderful gown!
What’s it in regards to the household legacy that compelled you to hitch the corporate?
Though my mom hoped that I’d be a part of the corporate after my research, she knew I wanted to hunt my very own challenges. I began a web-based boutique that bought Swiss candies in custom-packed assortments and a number of other years later joined Ewa Bien.
In your opinion, what attracts purchasers to Ewa Bien?
We provide elegant, luxurious lingerie for bigger breasts that match exceptionally properly and helps girls really feel assured and female.
Which three items are your prime sellers?
Safona black assortment, Lea black physique, Sanita bra. (Observe: visuals equipped)
What’s the most difficult a part of your work?
I feel my mom has probably the most tough job. She carries a lot of the accountability that entails coordinating altering vogue tendencies and shopper wants whereas respecting her imaginative and prescient and elegance for the model.
What three phrases first come to thoughts once you consider Ewa Bien?
Luxurious, household, colourful.
Folks usually consider lingerie as a luxurious few can afford. How do you reply to that?
I’ve all the time believed that for glorious high quality and extraordinary design you need to pay extra. When you attempt carrying luxurious lingerie you’ll really feel the distinction.
It’s a strategic choice to fabricate Ewa Bien in Poland. Why is that necessary to you?
Increasingly more purchasers admire the truth that we produce our collections in Europe somewhat than someplace in China or in South Asia. That’s the reason it is necessary for us to maintain manufacturing in Poland.
How do you incorporate Ewa Bien lingerie into your individual wardrobe? What’s your private favourite?
We stock a pleasant push-up bra with molded cups. As a lady with smaller breasts, I really like that bra!
The place can American prospects purchase Ewa Bien?
We’re working with La Petite Coquette in New York.
On behalf of all of us at The Lingerie Journal, Pleased 30th Birthday, Ewa Bien!
Study extra about Ewa Bien
Web site: www.ewabien.com
Electronic mail: email@example.com
Ewa Bien Gallery