“When you strive carrying luxurious lingerie you’ll really feel the distinction.” -Joanna Bien
Polish model Ewa Bien has each cause to have fun. What began as a youngsters’s assortment thirty years in the past in 1989 has developed into an internationally profitable lingerie firm—and household legacy. Within the early nineties, founder and designer Ewa Bien took benefit of the rising democracy and market financial system in Poland to reply to the brand new alternatives and challenges out there to ladies. With few swimwear choices on the time, the corporate closed its childrenswear operations to supply swimwear and lingerie. Each classes grew steadily over time till the strategic resolution to focus solely on lingerie was made in 2015.
To assist with growing gross sales and increasing markets, Joanna, Bien’s daughter and a enterprise graduate, joined the corporate in 2011. Collectively, this mom and daughter workforce continues to look at markets and tendencies and, specifically, relate this data to the wants and needs of ladies.
The Lingerie Journal had an opportunity to talk with Joanna for a behind the scenes have a look at Ewa Bien.
Joanna, your mom based Ewa Bien in 1989. Rising up, what do you bear in mind studying about lingerie and enterprise?
I’ve at all times admired my mum and the way simply she combines the position of being a profitable businesswoman and mom of two. Regardless of lengthy hours working she at all times made time for household dinner or to inform us a goodnight story. Certainly one of my first reminiscences about lingerie was after I was 13 years previous and my mom taught me the significance of match and in addition how significantly better well-made lingerie feels.
After I was in highschool, I bear in mind my mother and father going to Paris for the lingerie commerce gala’s. My mom at all times got here again from Paris stuffed with power and concepts for the subsequent season—and he or she at all times introduced me again one thing particular akin to a stunning piece of lingerie or a good looking costume!
Ewa Bien: a household firm
“An increasing number of purchasers recognize the truth that we produce our collections in Europe reasonably than someplace in China or in South Asia.”
What’s it concerning the household legacy that compelled you to hitch the corporate?
Though my mom hoped that I’d be a part of the corporate after my research, she knew I wanted to hunt my very own challenges. I began a web based boutique that offered Swiss sweets in custom-packed assortments and several other years later joined Ewa Bien.
In your opinion, what attracts purchasers to Ewa Bien?
We provide elegant, luxurious lingerie for bigger breasts that match exceptionally properly and helps ladies really feel assured and female.
Which three items are your prime sellers?
Safona black assortment, Lea black physique, Sanita bra. (Be aware: visuals provided)
What’s the most difficult a part of your work?
I feel my mom has probably the most troublesome job. She carries a lot of the accountability that entails coordinating altering style tendencies and shopper wants whereas respecting her imaginative and prescient and elegance for the model.
Luxurious high quality and particulars
What three phrases first come to thoughts if you consider Ewa Bien?
Luxurious, household, colourful.
Individuals typically consider lingerie as a luxurious few can afford. How do you reply to that?
I’ve at all times believed that for glorious high quality and extraordinary design you must pay extra. When you strive carrying luxurious lingerie you’ll really feel the distinction.
It’s a strategic resolution to fabricate Ewa Bien in Poland. Why is that necessary to you?
An increasing number of purchasers recognize the truth that we produce our collections in Europe reasonably than someplace in China or in South Asia. That’s the reason it can be crucial for us to maintain manufacturing in Poland.
How do you incorporate Ewa Bien lingerie into your personal wardrobe? What’s your private favourite?
We supply a pleasant push-up bra with molded cups. As a lady with smaller breasts, I really like that bra!
The place can American clients purchase Ewa Bien?
We’re working with La Petite Coquette in New York.
On behalf of all of us at The Lingerie Journal, Joyful 30th Birthday, Ewa Bien!
Be taught extra about Ewa Bien
Web site: www.ewabien.com
E mail: email@example.com
Ewa Bien Gallery