“When girls buy groceries they wish to really feel glamorous and exquisite. That’s why prime lingerie manufacturers distinguish themselves by giving their intimates additional luxurious packaging.” – Lizzièe Jeréz.
It’s no secret that nice packaging and robust shows attract clients, attractive them in direction of the ultimate sale. For brick-and-mortar retailers trying to enhance their revenue margins, Mapalé unveiled a brand new, eye-catching show unit and packaging simply in time for the summer season purchasing season.
Above: Mapale Show on the final version of the Altitude Intimates Present. Picture by David Cherkis.
The all white, rounded rectangular wooden show showcases the model’s brand on prime and a cut-out mannequin that may stand connected. Its slim profile measures 34.05 inch vast x 66.9 Inch excessive (sans mannequin) and holds as much as 144 Mapalé bins.
“We’ve made this new show tremendous straightforward to arrange and place in your retailer. It’s designed to face out and invite clients into the expertise.” mentioned Mapalé’s co-founder, Angela Tobon. “And all shows can be found to retail shops with qualifying Mapalé purchases for free of charge.”
Mapalé Shows Merchandising Recommendation
“All shows can be found to retail shops with qualifying Mapalé purchases for free of charge.”
As soon as a retailer will get their palms on the brand new Mapale Show, they need to additionally consider just a few extra key visible merchandising suggestions:
1. Good Lighting
Don’t underestimate the affect gentle has in your buyer’s temper. A effectively lit retailer and show makes an enormous distinction. Arrange your show in an space of your retailer that received’t give off an excessive amount of glare or locations it too deep in shadow.
“Selecting the mistaken lighting in your gross sales flooring may also have your workers feeling drained, strained and even overheated, which isn’t conducive to gross sales.” provides Pleasure Menon.
2. Showcase the Lace
Take a garment or two of the packaging and mannequin them on a model close by the show if you happen to don’t connect the included reduce out. In case you have any complimentary lingerie equipment, ensure that to indicate these off on the model as effectively.
The revamped show launch coincides with Mapale’s new packaging reveal. Designed as reward bins, the crisp and minimal white packaging reveals off the type bought on one aspect and the model’s brand in gold on the opposite. If clients don’t wish to spoil the shock inside, the field could be made extra discreet because of the detachable cowl. Different new packaging options embrace easy-to-read and informative icons giving shoppers a simple method to study in regards to the product inside.
The brand new bolstered cardboard bins are available in two sizes – small and huge – to accommodate completely different types. They’re simply held on the brand new shows or can sit on a shelf because of the bins’ flat backside.
Put collectively, all of those new Mapalé show and packaging updates are designed to assist retailers present of their Mapalé choices, appeal to extra clients and enhance gross sales.
Study extra about Mapalé’s Shows
Electronic mail: firstname.lastname@example.org
Web site: www.mapale.com