Axami at CURVENEWYORK July 2018. Images by John Brown, JSG Images.
Armed with expertise at start-ups, model launches, merchandising and insights from working with Amazon’s Vogue Accelerator program, CURVE’s new Customer Promotion Director, Kirsten Griffin, is poised to assist manufacturers and exhibitors have their finest exhibits ever.
We caught up with Kirsten to be taught extra about her function at CURVE, her expertise and what guests to the exhibits can count on this summer season on this new, candid interview:
Kirsten, you’ve been with CURVE since April of this 12 months. Are you able to inform our readers your title and what you do on the present?
I’m the Customer Promotion Director. I work with each the consumers and types to insure they’ve a constructive commerce present expertise
How did you hear concerning the alternative and CURVE and what drew you to the present?
I meet Raphael Camp a 12 months in the past and we stayed in contact. Beforehand I had participated at CURVE on the exhibitor facet so I used to be already acquainted with the present. I used to be drawn to the chance offered – CURVE is a real chief within the lingerie trade and I love that they’re ahead thinkers!
Above: Avery Rose Lingerie.
What’s it like working with the CURVE crew?
It’s all the time attention-grabbing! We have now a worldwide perspective in our New York Metropolis workplace with a mixture of all ages, ethnicities, and backgrounds. At any time you’ll hear a number of languages spoken, though French is hottest.
May you discuss how your earlier work background enhances what you do at CURVE?
My profession has been predominantly on the branded facet. I’ve loved working with each begin up firms to assist launch their manufacturers and current manufacturers seeking to redefine the place they match within the market and improve their profitability. Moreover, I’ve years of merchandising expertise, so I perceive tips on how to put collections collectively and establish what the consumers want of their shops. This advantages the CURVE present as I’m able to help each the consumers and exhibitors in optimizing their time spent on the Curve present.
Above: Parfait Lingerie.
We’re particularly concerned about listening to about a few of the work you probably did at Amazon.
I labored on the Essentialist model which is a part of Amazon’s Vogue Accelerator program. That is their non-public label unique model program. The design, merchandising, and advertising is all knowledge pushed and primarily based on web optimization. This was very totally different method to creating a group from how I labored previously. We might nonetheless comply with the style traits, nonetheless for probably the most half the designs of the Essentialist assortment had been primarily based on what the buyer desires.
Above: Panel dialogue at CURVENEWYORK.
We had a dialog final week concerning the present’s want improve the customer expertise. There have been three issues CURVE is aiming to do – encourage, educate and illuminate.
Sure, these are my three essential targets for the upcoming exhibits! We need to :
Encourage – Our development lounge will give consumers path on what’s new and noteworthy
Educate – We have now fairly a couple of panels and discussions deliberate. Our key word opening speaker is a “not be be missed” seminar on stock administration, rising gross sales, and enhancing gross margin. We additionally supply a number of Match seminars, a dialogue on Inclusivity in Advertising and marketing, and a Workshop on Retail components effecting Buyer Loyalty.
Illuminate – we love to find new and proficient younger designers so I’m particularly enthusiastic about our Life-style space.
Above: Maison Shut Lingerie.
“We’re launching a brand new journal for guests with probably the most lovely imagery!!”
What’s the one factor within the lingerie world that’s been a shock to you?
The innerwear as outerwear development continues to continue to grow!!!
What are some occasions you’re wanting ahead to sharing with guests this summer season?
We’re launching a brand new journal for guests with probably the most lovely imagery!! I like Instagram, nonetheless there’s something very nice about holding a stunning journal in your palms and flipping via the pages… admiring attractive images…being impressed by tales and leaders within the trade…
Are there any manufacturers you assume our readers ought to placed on their radar? If that’s the case, why?
There are soooo many, nonetheless a couple of of the standouts this season are:
ELLIPSE – All of us work very onerous and want our down time. The brand new Loosen up at Dwelling assortment has a particular material that really helps your muscle tissue calm down!
LARISSA KATE – We’re a fan of sustainability and Larissa Kate is produced proper right here in New York Metropolis. Their pastel vary of silks is so lux and fairly!
SIMONE PERELE – We actually like their new sportline – its excessive efficiency with stylish particulars of gold thread, mesh, and lace.
STUDIO PIA – Its ethically crafted natural silks with extremely lovely laces. As artwork lovers, we admire that the designs take references from the worlds of superb artwork and couture.
COSABELLA – Physique positivity and inclusivity is one thing we really feel strongly about. Their new Soire Confidence assortment affords inclusive pores and skin tones. Moreover, Cosabella has elevated their dimension ranges of their Curvy assortment.
Above: CURVE Vegas picture by Charles Roussel.
If there’s just one factor you might say to somebody to persuade them to attend or exhibit at CURVE, what would that be?
For Guests: CURVE is one cease purchasing, whereby you possibly can see current distributors and uncover new unknown ones. Plus take pleasure in activitations to get beautified and be taught one thing new !
For Exhibitors: CURVE is the hub of trade! You’ll be able to meet new consumers, community, and see traits first hand.
Be taught Extra about CURVE
New York Metropolis: https://curve-newyork.com/
Las Vegas: https://curve-lasvegas.com/