Wacoal Worldwide Company Acquires LIVELY

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“Wacoal’s core values have an exquisite synergy with LIVELY’s, enabling us to return collectively, not simply to take market share, however to additionally create market share.” – Michelle Cordeiro Grant, Founder and CEO of LIVELY.

Wacoal Worldwide Company (WIC), dad or mum firm of Wacoal America, Inc., introduced right now, the acquisition of Intimates On-line, Inc., finest often known as the model LIVELY; the digitally native and measurement inclusive lingerie model based by Victoria’s Secret alum, Michelle Cordeiro Grant.

MMG Advisors Inc., a specialised funding banking and advisory agency servicing the patron merchandise, retail and trend industries, represented Wacoal within the acquisition.

Wacoal is an intimates’ class chief, and dominant premier model in US division and specialty shops, with a flagship boutique situated at The Mall at Brief Hills in New Jersey. Based in Japan in 1949 by Koichi Tsukamoto and launched in America in 1985, Wacoal has perfected the artwork of intimates over the previous 70 years with distinctive design, manufacturing capabilities, and enterprise infrastructure. Match is a cornerstone tenet of the Wacoal model, embodied by means of the prioritization of technical innovation, the sourcing of high-quality supplies, and a deal with the evolving client by means of thousands and thousands of bra fittings on actual girls. The model’s deal with match goes past the product, and extends to group, by means of a nationwide workforce of professional match consultants who help clients with types that work finest for his or her physique sort and life-style.

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Launched in 2016, LIVELY, a digitally native model with retail shops in New York and Chicago, prides itself on the huge group of over 80,000 ambassadors that founder, Michelle Cordeiro Grant, constructed by means of social networking companies and digital media advertising and marketing strategies. Up to now, LIVELY has raised $15 million in enterprise capital funding, together with a $6.5 million Sequence A funding from GGV Capital, NF Ventures (Gelmart Worldwide), and former Nautica CEO Harvey Sanders. LIVELY’s first investor was NF Ventures, led by Gelmart Worldwide, the intimate attire producer, which constructed a manufacturing unit for LIVELY to assist streamline provide chain, support-innovation, and suppleness for scale.

The acquisition will see the confluence of complementary core values and synergies between Wacoal and LIVELY, positioning each manufacturers to compete within the evolving intimates market. LIVELY brings an expansive group of engaged millennial clients, which differ from the core of Wacoal’s present base, enabling each manufacturers to seize future development by means of e-commerce and digital advertising and marketing strategies. LIVELY can even acquire entry to Wacoal’s design and manufacturing assets and distribution channels, whereas each manufacturers will profit from aligned company values to broaden enterprise outdoors the US by means of the Wacoal Worldwide group community.

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“The LIVELY model has worldwide enterprise potential that could be achieved with Wacoal company help globally,” stated Bob Vitale, president and CEO of Wacoal America. “As one of many digitally native manufacturers which are positively disrupting the US intimates’ enterprise, LIVELY has shortly established an unbelievable following. Our collaboration with LIVELY will little doubt lead to dramatic gross sales development and market share features within the Americas, enabling each manufacturers to interact and win the vital millennial buyer, and market extra successfully within the evolving digital world. We’re very excited to welcome LIVELY to the Wacoal household.”

Michelle Cordeiro Grant, Founder and CEO of LIVELY, who will stay in her function past the acquisition, commented, “We constructed LIVELY to encourage girls to reside life passionately, purposefully, and confidently. We spend money on our group and clients to empower them to rejoice their individuality and allow them with merchandise to feel and look their finest. Wacoal’s core values have an exquisite synergy with LIVELY’s, enabling us to return collectively, not simply to take market share, however to additionally create market share. We’re so proud to be becoming a member of such an unbelievable group and sit up for the optimistic influence we are able to make collectively for our clients and communities around the globe.”


Established in 1985, Wacoal America is the main lingerie model that girls belief for match, high quality, and luxury for a variety of physique varieties from petites by means of I cup. Cultivated by over 30 years of experience and dedication to their craft, Wacoal has pioneered the artwork of bra becoming, and right now, their professional match consultants assist girls discover the sizes that make them feel and look stunning. By no means glad with the established order, their designers hold a finger on the heartbeat of the style business and are all the time searching for new and higher methods to ship stunning bras that meet the expectations of contemporary girls for consolation, high quality, and efficiency. Wacoal’s dedication to girls extends past the design studio and into the group, the place they help the combat in opposition to breast most cancers by means of their longstanding partnership with Susan G. Komen®. Comply with us on social for the newest updates: Fb (@Wacoal) and Instagram (@WacoalAmerica).


LIVELY is impressed by what we consider makes girls attractive right now; good, wholesome, and assured. We began our dialog with bras and lingerie that blur the aesthetic traces of lingerie, energetic, and swim, taking one of the best parts of high-style and supreme consolation from every class. We’re establishing a wholly new class and POV of lingerie, a motion that we name Leisurée. Since launching in 2016, we now have expanded into seven extra classes together with loungewear, energetic bras, and swimwear, and have additionally grown our group to over 80,000 Model Ambassadors. Greater than product, LIVELY is a mindset that reminds, empowers, and allows us all to reside life doing what we love, with the folks we love. Comply with us on social for the newest updates: Fb (@wearlively) and Instagram (@wearlively).

Harrison & Shriftman – Liz Santillanes, 917-351-8626, ESantillanes@hs-pr.com
Small Ladies PR – Mary Whitlock, 646-388-0735, mary@smallgirlspr.com

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