CURVE Los Angeles Premieres February 23 – 24, 2020


Curve Los Angeles

Lights, cameras, lingerie! Eurovet debuts its new CURVE Los Angeles commerce present February 23 – 24, 2020 on the Westdrift Manhattan Seashore Lodge with 40+ intimate attire exhibitors.

Designed as a curated salon showroom expertise, CURVE LA goals to feel and look completely different from a typical lingerie commerce present with its open sales space format, actions/occasions and different facilities for visiting patrons.

“With our Los Angeles present now we have an thrilling alternative to faucet into the epicenter of life-style and superstar pushed style traits, a considerable and rising phase of the US market,” stated Kirsten Griffin, Director of Customer Relations for Curve. “Innerwear as outerwear is now changing into mainstream on metropolis streets, however proudly modeling intimate attire has been a mainstay of superstar social tradition for a few years and the business help for this pattern is reciprocal in nature.”

Studio Pia CURVENEWYORK August 2019 by John Brown

Above: Studio Pia at CURVENEWYORK.

On the significance of Los Angeles to the North American Market, CURVE CEO Raphael Camp says, “The west coast intimate attire market has been very dynamic within the final 5 years. Within the sport bra class, the LA space is even the market development chief. NPD, a market insights accomplice we work with, highlighted that over the past yr, sports activities bras have grown 4 occasions as quick within the LA space than within the NY space. General in 2019 ladies’s bras (non-sport) within the west coast area accounted for about 16% of the full US greenback gross sales.”

Camp elaborates on what guests and types can count on at Curve Los Angeles: “Our function within the business is to help the small enterprise homeowners. Retail has turn into a tricky enterprise and quite a lot of retailer homeowners usually are not touring anymore. That’s the reason we determined to return to Los Angeles and construct a enterprise platform for manufacturers and patrons to get collectively and make enterprise. The tutorial part goes to be important. We wish to present workshops on social media, in-store activations, merchandising, bra becoming, enhancing buyer experiences… every part to facilitate the shop proprietor’s enterprise. We additionally gained’t neglect the enjoyable a part of being all reunited at a West coast present. We are going to present meals and drinks all day!”

Be taught Extra about CURVE Los Angeles

An up to date checklist of exhibitors and present data will be discovered on

E-mail: [email protected]
Cellphone: +1 212.993.8585

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